Invite Nature Into
Your Retail Environment
As brick and mortar storefronts search for ways to stay ahead of the ever-growing e-commerce giants, they’re beginning to discover how living walls can bring a breath of fresh air to any retail space.
Create your happy space
Encourage wellness and cultivate care by inviting nature back in.
Life's too short to skip the charming, nature vibe.
A natural environment brings people together.
Health & Increasing Positivity
It’s no secret that the way people shop has changed immensely in recent years. Major shifts in technology coupled with larger-than-ever design and experiential expectations from consumers has forced those in the retail industry to drastically change the way they sell goods and services to their customers. The most successful businesses are the ones that elevate their brands by providing truly memorable experiences for individuals who set foot in their stores. Introducing nature to the built environment can be an effective way to accomplish this effectively and economically, especially in spaces that aim to allow for connections between customers and retailers.
In addition to the visual appeal of nature, people possess a innate tendency to seek connections with nature. This phenomenon, also known as the biophilia hypothesis, likely explains why plants make people happier, healthier and even more productive. The mere presence of the plants that make up living walls improves the air quality in the spaces around them as well, removing particulates and filtering toxins out of the air, further supporting the fact that plants and people belong together.
The landscape of the retail industry is changing to be sure, but brick-and-mortar retail still has the potential to thrive as long as business owners are willing to adapt to the changing relationship between buyers and sellers. Leading retailers have begun looking for ways to meet this demand, already placing an increased priority on delivering experiences that their customers will remember. In fact, research has shown that a little more than half (54 percent) of retailers believe that the customer experience should be their most important of focus right now.
Nielsen, a global measurement and analytics company, recently surveyed customers to see what factors went into their decisions to shop online or in person. The results are encouraging for the future of brick-and-mortar shops:
43% preferred to pick their product in person
31% wanted their product immediately
30% didn’t like to pay delivery/pick-up fees
And Extend Shopping Times
In terms of getting a good return on your investment, living walls offer a number of quantifiable benefits for businesses, including retail stores. Living walls qualify for Leadership in Energy and Environmental Design (LEED) credits in sound abatement, materials & resources, energy & atmosphere, sustainable sites and innovative in operations. Earning LEED credits for your business can go a long way to improve the performance of your building and bolster your reputation for taking sustainability seriously. Plus, the streamlined system of Sagegreenlife living walls utilizes less energy and electricity than other living wall options and uses approximately 75 percent less water, too. This combination of LEED credits and energy-efficient processes will increase the property value of your building, providing your business with even more options should you ever need to relocate to a different space.
Another benefit of Sagegreenlife living walls is that they are incredibly versatile. Not only do they thrive in both indoor and outdoor environments, but they can also be designed to meet almost any application. Whether you want to wrap your living wall around a corner, incorporate it around existing signage or turn it into the focal point of your store, the vertical garden experts at Sagegreenlife will find a way to help you seamlessly integrate nature into your built environment.
Delight & Inspire
It’s important for brands to differentiate themselves from the competition by delivering on promises to surprise, delight and even inspire shoppers while they’re inside stores. Adding natural elements to the built environment is an easy way to improve the overall retail experience and ensure that it is a memorable one.
According to a study conducted by Vienna University of Economics and Business, stores with plant life see approximately 25 percent more visitors than stores without it. If one of your target demographics is Millennials, you’re in luck. Almost 75 percent of Millennials are willing to pay more for products from brands that support sustainable solutions. Adding a green wall to your storefront is an easy and effective way to demonstrate your commitment to sustainability while also reducing stress and increasing the social interactions within your store.
Ready to Bring Your Space to Life?
We'll connect you with a Sagegreenlife Project Manager to learn more about your living wall project.