Phew, what a crazy couple of days! The sagegreenlife team spent a few busy days (and nights) in the Big Apple at NY NOW, a home and lifestyle focused tradeshow. First, if you haven’t heard of NY NOW, it’s a big, big show- over 2,500 exhibitors attended this year. Second, just like in real estate, it’s all about location, location, location, so we were really excited when sagegreenlife was selected to exhibit in the Accent on Design portion of the show, a section dedicated to the best design the show has to offer.
Accent on Design was a natural fit and extremely exciting for us. New York, specifically because of its vibrant design community and sustainability challenges, represented the perfect market for us to debut our living design collection. With a dedicated team of big-thinking entrepreneurs, designers and horticulturists, sagegreenlife is leading from the front in pioneering the living design movement.
Turning a sketch into reality is never an easy endeavor. However, after working with sagegreenlife designer Daniel Pouzet for months, the concepts for creating a living, breathing booth came into focus. His vision included coral reefs, colorful vibrant plants, a mosaic EDELWHITE wall and dozens of glowing AMBIENTAs.
The display was vibrant in color, minimalist in design and full of living, breathing plants. There were countless people that had to look and touch twice to see if the plants were indeed alive, and were even more excited when we talked them through the functionality and story of each product. With a lot of help and hard work from our design partners in Mexico (Creativos en Carpintería) and Brooklyn (John Creech Design Productions), greenhouse partners in NY (Emma’s) and Chicago (Ted’s) and an energized team, we brought Daniel’s sketches to life in the Javits Center.
We also drew the attention of IFDA, the International Furnishing and Design Association. They presented sagegreenlife with the Best in Show Winter 2016 award for lighting. The sagegreenlife display was also noticed by some of our favorites - Cool Hunting and apartmenttherapy, which was incredible for everyone at sagegreenlife
By the end of the show, we had met so many amazing people that felt truly connected to living design and loved the idea of bringing nature in. Oh, and how can we forget, we also introduced our newest concept piece: Petalo (shown on the right), a multifunctional and versatile grow light that allows you to grow anywhere and grow beautifully.
The sagegreenlife team had an amazing experience at NY NOW and it was both humbling and gratifying to see all of our hard work come to fruition.
We can’t wait for you to see what’s coming next.