What Kind of a Difference Does “Going Green” REALLY Make to Your Return On Investment?

Sustainability and “going green” are both terms proven to have enormous significance and staying power in today’s business vernacular. But are they really anything more than buzzwords? Or, are they just another form of the “emperor’s new clothes,” attached to proposals and projects to garner cachet and support, only to have no meaningful benefit?

Most of us know there are some real benefits. We all understand the advantages of using recycled materials, looking for alternative fuel and power alternatives, breathing cleaner air, etc. But do they really save us money? Or, more to the point, do they cost more to implement than they end up saving?

What Every Building and Business Owner Should Know About Green Building Certification . . .

In 1990, the world’s first green building rating system, BREEAM, was launched and, with it, what would become a building-industry-wide push toward improving on the environmental performance of both old and new buildings.

LEED (Leadership in Energy & Environmental Design) Certification

The most well-known green building rating system in the world, LEED certifications act as proof that a building has been constructed or modified in such a way “that ensures electricity cost savings, lower carbon emissions and healthier environments for the places we live, work, learn, play and worship.”

LEED ratings are offered in five categories:

  • Building Design and Construction

  • Interior Design and Construction

  • Operations and Maintenance

  • Homes

  • Neighborhood Development*

Source* -

The higher the ratings earned, the more “points” a structure accumulates, which can translate into cash through incentives, municipal credits, savings on building materials, salvage/recycling, repurposing construction“waste”, the ability to charge higher prices, etc.

Compellingly, a 2008 study found that 56 percent of builders felt that it was easier to market a “green” house rather than one of standard construction, while 60 percent of builders agreed that consumers are more likely to buy a “green” home.

WELL Building Certification

Developed by the International WELL Building Institute (IWBI), the WELL Building Standard is “a performance-based system for measuring, certifying, and monitoring features of the built environment that impact human health and wellbeing, through air, water, nourishment, light, fitness, comfort, and mind.

Often described as “picking up where LEED drops off,” WELL guidelines were cited in a 2016 Forbes article as having transformed the workspace at drug giant, McKesson, from one that was “building was overcrowded, inflexible, technologically outdated, and lacked daylight” to one that “extend(s) wellness beyond physical health to emotional and social support.”

Says says Michael Huaco, senior vice president of Global Corporate Real Estate at McKesson, “We’re making an investment in our workforce. It isn’t cheap, but we think that it pays dividends over time.”

All the Birds, One Stone

So, is there a fairly simple, sustainable, creative, even beautifully inspiring way to improve ROI not only through earning more LEED and WELL Building points, but through encouraging employee attendance, health and positivity?

Say “Hi” to the Sagegreenlife Living Wall:

Customizable in both built-in and mobile designs, Sagegreenlife walls are practically self-sustaining, energy-efficient, generally ready for installation within eight-to-ten weeks of ordering and, best of all, breathtakingly beautiful.

We’d love to talk about your unique space and work with you on transforming it into an uplifting, extraordinary, ROI-boosting masterpiece. Click here to get started.

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