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What Is Biophilia? Learn How Biophilic Design Trends Can Enhance Customer Experience


It’s no secret that humans crave connection. Without relationships with other people, we can’t thrive and develop over time. We’re social creatures, after all.


But our need for connection isn’t limited to humans. According to the idea of biophilia, we also seek connections with nature and other forms of life. It’s the reason why humans have positive experiences around indoor plants.


As a designer, this is crucial to keep in mind. Biophilic design gives you the amazing ability to help humans get in touch with nature. And with installations like Sagegreenlife’s Living Walls, you can also ensure your building leaves a lasting impression.


What is biophilia, exactly?


Biophilia is the concept that humans have a natural tendency to connect with other forms of life in nature. It literally means “love of life.”


The idea was first introduced by Erich Fromm, a German-born American psychoanalyst. He defined biophilia as “the passionate love of life and of all that is alive” in his book, The Anatomy of Human Destructiveness (1973). Edward O. Wilson, an American biologist, also discussed the theory in his book, Biophilia (1984). He hypothesized that our attraction to nature is ingrained in our DNA.


Ever wonder why we’re mesmerized by majestic mountains, serene beaches and lush forests? It’s all because of biophilia.


It also explains why we gift people flowers when they’re sick or celebrating. It’s the reason why urban farming is on the rise, even in the busiest of cities. (The tasty homegrown herbs don’t hurt, too.)


In a nutshell, plants and nature make us feel complete. We’re programmed to flourish in natural surroundings.


Enter the power of indoor plants.


Within our built communities, biophilic design connects us to nature.


Biophilic design is exactly what it sounds like. It’s a type of design that revolves around biophilia, our innate craving to engage with nature and life.

This is especially important when you consider how modern technology separates us from the great outdoors. Our buildings, homes and cars are completely enclosed. The increasing use of electronics doesn’t help, either.


In fact, more than 75 percent of American adults spend less than 10 hours outside each week. More than half spend less than five hours.


This is where the trend of biophilic design comes in. As a valuable element of the green building movement, it incorporates living plants into our built environments.


Moreover, from a consumer’s point of view, it feeds the craving to be around plants. After all, there is a growing obsession with indoor plants – and business owners should pay attention.


Biophilic design will enhance your client experience.


Whether you’re building a retail store or residential building, biophilic design will benefit your clients.


To start, greenery can reduce physical and psychological stress. It creates a calm atmosphere that lowers blood pressure and controls the sympathetic nervous system. This can be especially soothing for places like doctor’s offices and schools.


Plants can also relieve stress in office settings. According to scientific studies, living plants reduce anxiety, tension and anger in the workplace. This can be a gamechanger for busy and overwhelmed employees.


In the presence of nature, your clients will also feel more productive. Research found a 12 percent increase in productivity when people work around plants. To top things off, creativity, innovation and problem solving will also get a boost.


And that’s not all. Plants can improve indoor quality by clearing the air of harmful chemicals called volatile organic compounds, or VOCs. They’re released from everyday items like furniture, air fresheners and household cleaners. Even office equipment like printers emit VOCs.


VOCs can cause a range of unwanted health effects. However, as a natural part of photosynthesis, plants absorb these gases. The result is cleaner, better air.


Sagegreenlife can incorporate biophilic design into your project.


As a designer, you can create an environment that seamlessly connects humans with nature. It’s a matter of knowing where to start.


At Sagegreenlife, our team can lend a hand. We design living walls that bring people closer to power of nature. And since our vertical gardens can be installed in all types of spaces, you can let your imagination run wild.


Your clients won’t even have to worry about regular maintenance. Sagegreenlife will visit twice a month to ensure that your living wall is doing well. Basically, all your clients have to do is enjoy the benefits of living plants.


Simply put, biophilic design is our specialty, and we’re ready to share our knowledge. Call us at 312.234.9655 or email us at info@sagegreenlife.com. We can’t wait to make your ideas come to life.

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730 West Randolph Chicago, IL